BMW USA
Building a modular system for a cohesive digital experience
Agency
KBS
Role
UX
Art Direction
Design
KBS
Role
UX
Art Direction
Design
BMW USA needed a redesigned homepage that could establish a more consistent visual and structural direction for the wider site.
As Lead Designer, I worked across art direction, visual design, and UX to define the system behind the redesign. I created reusable modules and supporting style guidance for content hierarchy, layout, and visual treatment. The modules were designed to support different content needs while maintaining a consistent experience across BMWUSA.com.
As Lead Designer, I worked across art direction, visual design, and UX to define the system behind the redesign. I created reusable modules and supporting style guidance for content hierarchy, layout, and visual treatment. The modules were designed to support different content needs while maintaining a consistent experience across BMWUSA.com.
The resulting system connected the homepage redesign with a broader foundation for the site, making the experience more organized and consistent both visually and functionally.
