HUM by Verizon
Intuitive design to match exceptional service
Agency
Rokkan
Role
UX
Art Direction
Design
Rokkan
Role
UX
Art Direction
Design
HUM by Verizon, both a service and a device, makes your car smarter by providing diagnostic information, connecting to emergency services, and establishing a WiFi hotspot. Despite how effective a tool HUM is, the website was unintuitive and lacking a lot of important information that could help people understand just how powerful it is.
As the Lead Designer of this project, I worked closely with a UX Designer to create a flow through the site that led users to the information they needed to understand how HUM could help them. In addition, an updated visual design not only made navigation easier, but also made the site more aesthetically engaging.
As the Lead Designer of this project, I worked closely with a UX Designer to create a flow through the site that led users to the information they needed to understand how HUM could help them. In addition, an updated visual design not only made navigation easier, but also made the site more aesthetically engaging.
