IBM Watson
Innovating AI to serve you better
Agency
AKQA
Role
UX
Art Direction
Design
AKQA
Role
UX
Art Direction
Design
IBM Think is an annual technology conference focusing on emerging technologies in AI, cloud, data, and security. A section of the conference called the Put AI to Work Campus hosts a series of experiences which explore the future of AI.
Within this campus, AKQA was tasked to develop an experience for Watson, IBM’s suite of artificial intelligence products designed to automate business processes and increase productivity. IBM asked us to create four AI activations, each for a different product in Watson, that demonstrate the potential of the Watson products.
Within this campus, AKQA was tasked to develop an experience for Watson, IBM’s suite of artificial intelligence products designed to automate business processes and increase productivity. IBM asked us to create four AI activations, each for a different product in Watson, that demonstrate the potential of the Watson products.
My challenge was to create an “experience” for Watson Discovery, an AI tool which uses data to not only answer your questions, but also recognize trends to answer questions you haven’t asked yet. By starting with the UX journey and then designing the visuals, I created an experience with which the user can interact to learn how Watson Discovery layers data to reveal patterns and provide insights. This experience demonstrates how searching for ‘why’ and not just ‘what’ empowers businesses to make more accurate decisions faster.