https://younginkim.com younginkim portfolio Sun, 12 Nov 2023 02:23:41 +0000 https://younginkim.com en https://younginkim.com/index-2 Sun, 12 Nov 2023 02:23:41 +0000 younginkim portfolio https://younginkim.com/index-2 Google Tacobell IBM BMW https://younginkim.com/Overview Sat, 13 Apr 2019 22:17:06 +0000 younginkim portfolio https://younginkim.com/Overview I’m Youngin(yuhng–in), a Product Designer creating the system, experiences, and visuals for the wonderful world of digital. Clients include Google, Taco Bell, IBM, BMW, and more. <img width="926" height="658" width_o="926" height_o="658" data-src="https://freight.cargo.site/t/original/i/066bbd60ce34eb76f9991f273ac41970841d6cfebd355350510eb00885240352/Overview_google_2x.png" data-mid="200773331" border="0" data-scale="32" src="https://freight.cargo.site/w/926/i/066bbd60ce34eb76f9991f273ac41970841d6cfebd355350510eb00885240352/Overview_google_2x.png" />Google Store <img width="1070" height="762" width_o="1070" height_o="762" data-src="https://freight.cargo.site/t/original/i/9eb8cd933fcf80be97db13992a6bc3783a5f131b2275dd1d294a0d978457945b/Overview_tacobell_2x.jpg" data-mid="200773332" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/9eb8cd933fcf80be97db13992a6bc3783a5f131b2275dd1d294a0d978457945b/Overview_tacobell_2x.jpg" />Taco Bell <img width="2000" height="1298" width_o="2000" height_o="1298" data-src="https://freight.cargo.site/t/original/i/150ed3c031d20762d61b5e411f5bef94070b046922317deaecbd73cd08a6710e/IBM_04.jpg" data-mid="200796658" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/150ed3c031d20762d61b5e411f5bef94070b046922317deaecbd73cd08a6710e/IBM_04.jpg" /> IBM Watson Discovery <img width="1716" height="900" width_o="1716" height_o="900" data-src="https://freight.cargo.site/t/original/i/6c90f014c6f1b0a5546c06fbc1b3d4e832c3e0ddd094d1976ae9f1072b5f1189/Overview_BMWUSA_2x.jpg" data-mid="40131324" border="0" data-scale="41" src="https://freight.cargo.site/w/1000/i/6c90f014c6f1b0a5546c06fbc1b3d4e832c3e0ddd094d1976ae9f1072b5f1189/Overview_BMWUSA_2x.jpg" />BMW USA https://younginkim.com/IBM-Watson Sat, 13 Apr 2019 22:17:04 +0000 younginkim portfolio https://younginkim.com/IBM-Watson video { max-width: 100%; height: auto; } IBM Watson&nbsp;Discovery Making complex AI easier to understand through interaction <img width="2500" height="1410" width_o="2500" height_o="1410" data-src="https://freight.cargo.site/t/original/i/5c0dcf339dd711f3ba3b803861cc6aad1174ee162b13674abfd3159eabb731f9/IBM_01.jpg" data-mid="40047766" border="0" src="https://freight.cargo.site/w/1000/i/5c0dcf339dd711f3ba3b803861cc6aad1174ee162b13674abfd3159eabb731f9/IBM_01.jpg" /> Agency AKQA RoleUXArt DirectionDesign IBM Think is an annual technology conference exploring developments in AI, cloud, data, and security. For the Put AI to Work Campus, AKQA created four interactive activations, each focused on a different product within IBM Watson. As part of the team, I worked on the Watson Discovery activation, developing the experience from the UX journey through visual design. <img width="2000" height="1389" width_o="2000" height_o="1389" data-src="https://freight.cargo.site/t/original/i/ea23e6a13640a93c02e24ba28e7441c207e5a24f3f18b4837bc26ac861cc9309/IBM_05.jpg" data-mid="40047770" border="0" src="https://freight.cargo.site/w/1000/i/ea23e6a13640a93c02e24ba28e7441c207e5a24f3f18b4837bc26ac861cc9309/IBM_05.jpg" /> <img width="2000" height="1656" width_o="2000" height_o="1656" data-src="https://freight.cargo.site/t/original/i/9b6c0f7aafd6fccadb262888d89722605821eb4b337b6fbc44f1c755237154e3/IBM_03.jpg" data-mid="40047768" border="0" src="https://freight.cargo.site/w/1000/i/9b6c0f7aafd6fccadb262888d89722605821eb4b337b6fbc44f1c755237154e3/IBM_03.jpg" /> Watson Discovery helps people uncover patterns and insights across large data sets, including connections they may not know to look for. The challenge was to translate that complex capability into an experience that conference visitors could understand through direct interaction. I designed a touch-screen journey that revealed data in progressive layers, showing how individual pieces could connect to form larger patterns. Rather than simply presenting what happened, the experience guided users toward understanding why it happened. The final activation invited visitors to explore data directly and see how deeper insights could support faster, more informed decisions. By making those connections visible, the experience turned an abstract AI capability into a focused, approachable interaction. Sorry, your browser doesn't support HTML5 video. Here is a link to the video instead. https://younginkim.com/BMW-USA Mon, 15 Apr 2019 07:48:48 +0000 younginkim portfolio https://younginkim.com/BMW-USA BMW USA Building a modular system for a cohesive digital experience <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5349a7a95aa204fabb114b00f536fcb738a0657befe719249ca5f6e2fbfbc91f/bmwusa_01_2x.jpg" data-mid="40120746" border="0" src="https://freight.cargo.site/w/1000/i/5349a7a95aa204fabb114b00f536fcb738a0657befe719249ca5f6e2fbfbc91f/bmwusa_01_2x.jpg" /> Agency KBS RoleUXArt DirectionDesign BMW USA needed a redesigned homepage that could establish a more consistent visual and structural direction for the wider site. As Lead Designer, I worked across art direction, visual design, and UX to define the system behind the redesign. I created reusable modules and supporting style guidance for content hierarchy, layout, and visual treatment. The modules were designed to support different content needs while maintaining a consistent experience across BMWUSA.com. <img width="2080" height="5856" width_o="2080" height_o="5856" data-src="https://freight.cargo.site/t/original/i/45c4150c4cff36efc62eb1e8323d2bfd5f6fea37a5967ad4d89d19bc6a2bbb6b/bmwusa_02_2x.png" data-mid="40118243" border="0" src="https://freight.cargo.site/w/1000/i/45c4150c4cff36efc62eb1e8323d2bfd5f6fea37a5967ad4d89d19bc6a2bbb6b/bmwusa_02_2x.png" /> The resulting system connected the homepage redesign with a broader foundation for the site, making the experience more organized and consistent both visually and functionally. <img width="2000" height="2100" width_o="2000" height_o="2100" data-src="https://freight.cargo.site/t/original/i/908fe04210ddae9eeb039a7c427dba31f421b1559f6d4b3fc4a3befe4742243d/bmwusa_03_2x.jpg" data-mid="40129706" border="0" src="https://freight.cargo.site/w/1000/i/908fe04210ddae9eeb039a7c427dba31f421b1559f6d4b3fc4a3befe4742243d/bmwusa_03_2x.jpg" />